Senior Paid Social Specialist / Senior Account Manager

Role Purpose


The purpose of this role is to plan, implement, manage and monitor the social media strategies for our client and its social media customers.

This role will be the ‘go to’ person for all paid social strategy and recommendations and will work alongside Account Managers, Business Development and Head of Department to make sure clients are delivered high quality, commercially viable solutions. This role needs to have a high level of understanding of the current industry trends. As well as being client facing, the Paid Social Manager is expected to mentor and train other paid social team members and provide constructive peer review on tasks being completed. The quality of the paid social performance lies within this role.

It is important for the person in this role to be organised, accurately logging their time, and being able to effectively distribute workload to more junior team members. This role is expected to advise on the best paid social practices and draw on previous experience to make realistic and commercially viable solutions to problems. The Paid Social Manager needs to have a high level of commercial awareness and excellent communication and project management skills.

Primary Measures

  • Delivering a high-quality social product to clients from strategy through to implementation and reporting

  • Deliver proactive and innovative solutions within the platforms

  • Establish a strong relationship with the social platforms

  • Liaise with other Biddable Media counterparts for integrated response strategies

  • Work with Finance department to ensure payments and client billing is done in an efficient manner

Main Activities

Client Support

  • Preparation and execution of client pitches, including strategy guidance, forecasting, pricing and planning of resources.

  • Functioning as the active point of communication for clients and leading regular planning and progression meetings.

  • Proactively approach clients with new opportunities

  • To develop social media strategies ingrained in insight, and plans that ladder back to client’s business and campaign objectives 

  • To present strategies clearly and effectively 

  • To manage client expectations and agency workflow by establishing efficient processes

  • Grow current client investment in social platforms through testing and successful results

  • Initiate conversations with new/non-social clients regarding the opportunities for testing 

Social Activation

  • Strong working knowledge of current and developing social media techniques 

  • Knowledge in planning campaigns that deliver against client’s objectives

  • Knowledge of technical social implementation (including Ads Manager, Twitter Ads Manager, LinkedIn Ads Manager, understanding of native and organic management of social channels)  

  • Ability to establish ongoing relationships with the social platforms 

  • Knowledge of both first and third party data opportunities with the ability to both collect the data in a secure way and integrate into audience planning

  • Innate curiosity in social and the willingness to continue learning and applying new developments

Reporting

  • To build reporting templates and analysis documents that support client requirements

  • To create regular and insightful reports into the success of social media campaign

  • Ability to draw out meaningful insight from results and apply this to future planning 

  • Input finances into the system for efficient and accurate billing

The above list of duties is not exclusive or exhaustive, and the role holder will be required to undertake such tasks as may reasonably be expected within the scope of the role.


Skills & Capabilities

  • Demonstrate proficiency in technical and customer-facing situations

  • Excellent communication skills (verbal and written)

  • High analytical problem-solving experience

  • Highly organised

  • Advanced understanding (& qualifications) in industry recognised social media tools

Additional skills that are beneficial to this role include:

  • Experience with other Biddable Media channels