How Employee Branding Helps Your Business
The Benefits of Employee BrandingEmployee branding is very important when it comes to attracting new talent and retaining existing staff. When your company’s values and goals align with your employees’, they are more motivated to perform better — and that’s great for business.A brand can be defined through its personality and culture and we’ve found that happy employees make a strong brand. Involving your employees in your company’s social media can demonstrate the work environment and common behaviour among workers, which will effectively increase your brand’s reach and engagement. Research shows that 84% of job seekers value recommendations from friends and family above all forms of advertising. Therefore, featuring authentic testimonials from existing employees will enable any new talent to imagine themselves joining your brand.Employee branding doesn’t only help the external brand but it also creates positive behaviour internally. Hinge Research Institute teamed with Social Media Today to find that almost 86% of advocates said that being involved in social media, such as Linkedin, had a positive impact on their own careers. It has demonstrated that it allowed them to expand their professional networks as well as keep them up-to-date with industry trends. Other notable benefits also include the ability to develop skills that are in high demand, become recognised as thought leaders and differentiate themselves from their peers.Three Ways to Enhance your Employee BrandingThere is no one-size-fits all strategy so it is key to deliver in a medium that feels true and authentic to your brand. But here are some ideas:Social mediaLive eventsEmployee reviewsIt’s important your employer brand is authentic. Once the candidates become new employees, they’ll expect to encounter the brand they experienced during the recruitment process. So your employer brand must closely align with your actual organisational culture and employee experience. When it does, your new hires will quickly become engaged and passionate employees that can themselves become part of the employer brand.
2019 RIBA Stirling Prize Winner
Winner of the 2019 RIBA Stirling Prize goes to Goldsmith Street by Mikhail RichesAs the first social-housing scheme to win the RIBA Stirling Prize, Goldsmith Street by Mikhail Riches with Cathy Hawley had also won the first Neave Brown Award for Housing at last week’s event in the Roundhouse.The 2019 RIBA Stirling Prize judges, chaired by Julia Barfield, said:“Goldsmith Street is a modest masterpiece. It is high-quality architecture in its purest, most environmentally and socially conscious form. Behind restrained creamy façades are impeccably-detailed, highly sustainable homes – an incredible achievement for a development of this scale. This is proper social housing, over ten years in the making, delivered by an ambitious and thoughtful council. These desirable, spacious, low-energy properties should be the norm for all council housing.”The project for Norwich City Council is made up of almost 100 highly energy-efficient homes. Rows of two-storey houses are bookended by three-storey flats, each with their own front door, generous lobby space for prams and bikes, and a private balcony.Neave Brown AwardThe award, named in honour of the late Neave Brown (1929 – 2018), recognises the best new example of affordable housing in the UK. Projects eligible for the award needed to have won a RIBA Regional Award be 10 or more homes completed and occupied between 1 November 2016 and 1 February 2019; and have one third of the housing be affordable and demonstrate evidence of meeting the challenge of housing affordability.Chair of the Neave Brown Award for Housing Jury, Immediate RIBA Past President Ben Derbyshire, said:“Goldsmith Street is an exemplar for social housing. Over 10 years in the making, the architects, working with the City Council, have shown impressive sensitivity and prowess at every stage of the process. The result is not just a highly desirable new neighbourhood for Norwich, but homes of the highest quality and most exacting environmental standards. That the outcome appears so naturally at ease in its context requires skill and determination belied by the scheme’s apparent simplicity. RIBA Stirling Prize 2019: The People’s VoteCork House by Matthew Barnett Howland with Dido Milne and Oliver Wilton – 9.8%Goldsmith Street by Mikhail Riches with Cathy Hawley – 10.1%London Bridge Station by Grimshaw – 24.6%The Macallan Distillery and Visitor Experience by Rogers Stirk Harbour + Partners – 17%Nevill Holt Opera by Witherford Watson Mann Architects – 28.8%The Weston, Yorkshire Sculpture Park by Feilden Fowles Architects – 9.7% Winner of the Stephen Lawrence Prize – Cork Houseby Matthew Barnett Howland with Dido Milne and Oliver WiltonThe Stephen Lawrence Prize rewards new, experimental architectural talent, celebrating projects with a construction budget of less than £1 million. Stephen Lawrence Prize founder Marco Goldschmied said:“Cork House is a unique fusion of ancient construction methods and cutting-edge technical research to produce a highly innovative, low carbon solution with a wide variety of applications from mass housing to emergency shelters. We are delighted to present Matthew Barnett Howland, Dido Milne and Oliver Wilton with the Stephen Lawrence Prize 2019.” Winner of Client of the Year Award is Network RailNetwork Rail have been named RIBA Client of the Year 2019. The annual award recognises “the key role that a good client plays in the creation of fine architecture.”Jo Bacon, Chair of the RIBA Client of the Year jury, said:“Network Rail have made considerable investment in projects to transform rail infrastructure across the UK. With their incredible record of commissioning RIBA chartered architects and their commitment to the creation of high-quality civic spaces, Network Rail is a worthy winner of the 2019 RIBA Client of the Year.” Read more on other RIBA Award winners.
Archiboo Web Awards 2019
This week we celebrated the 4th annual Archiboo Web Awards at the Royal College of Pathologists in London, designed by Bennetts Associates. We were delighted to be a part of this great celebration, as we have been from the beginning, and have our MD Del Hossain exclusively invited to co-host with Amanda Baillieu was a honour.The Archiboo Web Awards are all about celebrating the creative use of the Internet to communicate great architecture whether that’s using images, sound, video, words or VR and other immersive technologies which allow us to experience architecture in new ways.Some of the winners are mentioned in Archiboo’s white paper ‘How to design an award winning website‘ which launched last week, written by Amanda and designed by Mark Ferguson of Very Own Studio. The white paper can be downloaded here.These are the winners for 2o19Winner of Best HomepageWhite Arkitekter – Created by Creuna“The judges said this is a people-focused homepage that’s user-friendly with simple navigation that clearly expresses the practice ethos”.Winner of Best Mobile ExperienceGruff Architects – Created by TM“The winning mobile website gives an instant snapshot of the practice’s design ethos and projects and feels crafted and carefully thought through. Visuals are engaging and the pages flow well with obvious links to other projects.”Winner of Best NewcomerMorris+Company – Created by BOB Design“The winning website was praised for being is awash with colour, textures, patterns and emotion and sending out messages to do with sharing, research and innovation. Other architects can learn much from this site and this practice.”Best Architectural PhotographyManalo & White – Images by Morgan O’Donovan and other“The judges described the winning images as strong and emotive, impeccably composed and masterfully lit. The portfolio it has put together is carefully edited to show the different types of projects it has worked on and there’s a warmth to even the most barren of these images which is intriguing, as if those rooms are just waiting to be enjoyed.”Best Use of TechnologyZHA – Created by Zaha Hadid Virtual Reality Group“This winning project pushes the boundaries of virtual reality and its application to the architectural field. It dramatically engages the user and could lead to entirely new methods of designing and testing pointing to an exciting direction for design and collaboration.”Best Consultants WebsiteFriendly Materials by PMMT – Created by iEstrategic“The winning website is fresh, graphically clear and beautifully laid out with intuitive navigation and content that feels right for its subject.”Best Use of VideoUNStudio – Created by UNS & Bwefar & de Boer“This is an engaging and energetic film that has lovely cinematography with a very light touch, great interviews and very well-structured narrative to include some surprising elements of the story” Best Use of Social Mediamake:good – Created by make:good“The winner has created a set of channels that genuinely feel completely different to the competition – both in content and design.”Winner of Best Digital TeamBDP – Created by BDP“The winner stood out because of its forward thinking approach to digital including listening tools and the use of live digital data to inform their strategy.”Winner of Best Visual DesignThreefold Architects – Created by Studio Thomas“The judges said the winning design was calm and inviting and the navigation and overall presentation of content conveyed a rational approach, giving the user a feeling for who the practice is with just the right amount of information”.Winner of Best Written ContentWalters & Cohen Architects – Created by Lucy Keens“The judges said this is a people-focused homepage that’s user-friendly with simple navigation that clearly expresses the practice ethos”.The Alan Davidson AwardThe penultimate award is the Alan Davidson Award sponsored by the Alan Davidson Trust and to present it is David Bullock joint managing partner at Hayes DavidsonSquint/Opera – Images by Squint Opera“The judges praised the playful narrative and the use of illustrative elements together with realistic CG animation that gives a real sense of the spaces. One judge said there is sometimes a danger that this kind of animation can distract you away from what is really important, but that is not the case here.” Winner of Best Overall ExperienceGruff Architects – Created by TM“The winner has used the website to make the practice much more than the sum of the parts, but without over claiming which is clever. It feels playful and experimental and it’s a real treat for the user across all devices and browsers.” Congratulations to all the winners and to the designers, film makers, writers and photographers whose contribution is so essential to a great website.We look forward to seeing you all again next year in another equally fabulous new building.Images from the evening can be viewed and downloaded from Flickr here.All images by Lily Pagano