Employee branding is very important when it comes to attracting new talent and retaining existing staff. When your company’s values and goals align with your employees’, they are more motivated to perform better — and that’s great for business.
A brand can be defined through its personality and culture and we’ve found that happy employees make a strong brand. Involving your employees in your company’s social media can demonstrate the work environment and common behaviour among workers, which will effectively increase your brand’s reach and engagement. Research shows that 84% ofjob seekersvalue recommendations from friends and family above all forms of advertising. Therefore, featuring authentic testimonials from existing employees will enable any new talent to imagine themselves joining your brand.
Employee branding doesn’t only help the external brand but it also creates positive behaviour internally. Hinge Research Institute teamed with Social Media Today to find that almost 86% of advocates said that being involved in social media, such asLinkedin, had a positive impact on their own careers. It has demonstrated that it allowed them to expand their professional networks as well as keep them up-to-date with industry trends. Other notable benefits also include the ability to develop skills that are in high demand, become recognised as thought leaders and differentiate themselves from their peers.
Three Ways to Enhance your Employee Branding
There is no one-size-fits all strategy so it is key to deliver in a medium that feels true and authentic to your brand. But here are some ideas:
It’s important your employer brand is authentic. Once the candidates become new employees, they’ll expect to encounter the brand they experienced during the recruitment process. So your employer brand must closely align with your actual organisational culture and employee experience. When it does, your new hires will quickly become engaged and passionate employees that can themselves become part of the employer brand.