For architects and designers, September is known to be the busiest time of the year. With London Design Festival, 100% Design and all other design fairs spread across the city, it was great to see so many familiar faces come together to celebrate the third Archiboo Web Awards. Held at the Smithson Plaza this year, the annual event commemorates architects and their collaborators who utilizes their online presence for the best experience.
Being supporters of Archiboo since the beginning and having our MD Del on the judging panel in the last 3 awards, we have seen over the years the quality of architects’ websites have developed significantly. This is partly because the best websites must mirror the bigger shifts in how we want information delivered.
Here are the winners of the 2018 Archiboo Web Awards:
Best Homepage
Winner – Trahan Architects
Website by – For Office Use Only
Judges agreed the winning homepage is “a perfect balance of beauty, intrigue, information and functionality”. They particularly liked the mixing of still images and film and the way the introductory text fades away to allow the latter to be fully enjoyed. A simple arrow allows smooth access to the deeper content of the homepage where the tiled, mixed-media approach retains an exploratory feel, yet allowing visitors to quickly access the content they’re looking for.
Best Homepage Award – The Boundary (on behalf of Trahan Architects) with judge Adam Scott
Best Use of Innovation
Winner – Uniform
While augmented reality has been a huge buzzword for some time, developers are only just starting to create their own AR apps and features and it’s the former that caught the judges’ eye. While “the project clearly required a lot of work to execute, the judges liked the way “the app allows the user to learn about the planned regeneration project in a playful way and features interesting 3D animations that will appeal to a wide age group”.
Best Use of Innovation Award – Albert Taylor-Williamson with Scott McCubbin, Uniform
Best Offline Experience
Winner – UNStudio
Website by – Lava
The winner has a “fantastic collaborative approach to modular design” which it “bought to life at Milan Design Week”. Judges said this “strategic, smart and slick approach” is a clever way to engage its existing audience “but leaves enough doors open to encourage curious newcomers”. They said “the project was documented exceptionally well through social media throughout build and production”.
Best Offline Experience Award – UNStudio with judge Sam Bompas and Harry Parr
Best Use of Video
Winner – Foster & Partners
Video by – Foster + Partners
Judges were unanimous in their praise of the winner’s entry which they said is “magnificent technically and compositionally” leading one judge to comment that Foster has “brought a gun to a knife fight here” They agreed that “it’s an engaging story well told”, which held their interest.
Best Use of Video Award – Naomi James, Katy Harris, Mrinal Rammohan and judge Del Hossain
Best Use of Social Media
Winner – UNStudio
Website by –Lava
Judges were struck by the innovative use of different platforms including podcasting and praised the winners for using social media as an experimental tool to convey ideas during the design process, as opposed to an afterthought or for self-promotion. One judge commented that UNStudio’s “use of social media channels to convey office culture as part of the online identity of the practice is also very effective.”
Best Use of Social Media – UNStudio with judge, Carolyn Larkin
Best Visual Design
Runner up – Page\Park
Winner – Heatherwick Studio
Website by – Morse Studio and Heatherwick Studio
Judges praised Heatherwick Studio’s new website for its “distinctive and confident aesthetic which communicates a message that is recognisably relaxed and original but still good on detail”. The balanced mix of architectural and process focused imagery speaks easily of the studio’s craft centric approach and demonstrates a confident, creative studio at the top of its game”.
Best Use of Social Media Award – Neil Hubbard with Hugh Morse and judge, Will Hunter.
Best Use of Digital Imagery
Winner – Trahan Architects
Imagery – The Boundary
“An excellent range of images that covey both atmosphere and mood and beautifully illustrate the participants full range of skills in this area” said judges who liked the “ great use of technology” which they felt provided a high level of appeal to stakeholders.
Steven Man and Aneta Gesiorska from The Boundary with Christian Spencer-Davies
Best Written Content
Winner – Jamie Fobert Architects
Website – Burgess & Beech
The judges all agreed that that the winners had a “no nonsense approach with crisp, honest writing”. They said that the ‘the descriptions of the work have a nice, story-telling quality without too much jargon or too many warm words that lack real meaning”. “You feel as though you’ve got inside the heads of the practitioners a bit and it has character”, said one judge while another said the content was ‘well formatted and laid out”.
Best Written Content Award – Judge Marcus Fairs with Benna Schellhorn and Laura Sweeney
Best Overall
Winner – Foster & Partners
Website – AKQA
The judges said Foster & Partners website is “a tour de force in making so much content accessible and easily navigable”. One judge said that “technology is used in a restrained manner that reflects the firm’s design ethos and the projects and information are beautifully presented with a fantastic level of detail. Judges said: “This is a very polished and high quality website, as it should be, and communicates perfectly to the practice’s broad international audience”.
Best Overall Award – Foster team, Katy Harris, Gayle Mault, Mrinal Rammohan, Naomi James, Tom Wright and Francis Archer, Arup
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